The Hamburger Effect

An Information Worker should have secure access from anywhere at any time to relevant and opportune information using a single intuitive system.
Every time I talk to information Workers they always argue that they “Have” the information they need. However, one of the biggest challenges that IW´s face today is what we call the Hamburger Effect.
If you taste the meat, then after you finish eating the meet you eat the bun and after that you eat the lettuce and tomato, finally you have a slice of cheese with ketchup and mayo. Your Brain will not register the taste of a Hamburger. Information is just like hamburgers, in order for your brain to register the meaning of information presented to you; it has to be presented all at once.

If you are building an Information System or already using one, make sure that you are not suffering from the “Hamburger Effect” and that you enjoy the full “Information Experience” so that you get the full picture before you make a decision. However your information system should allow you to take the “slice of cheese” out and analyze it on more detail if necessary.
Drill down on the information that is presented to you is something that you system should allow you to do in a very ease way.
So now the question remains: Are you suffering the Hamburger Effect.
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